My Story

“Don’t say, ‘If I could, I would.’ Say, ‘If I can, I will.’” – Jim Rohn

Welcome to my website.  My name is Eran Grayson and I would like to share with you a little about myself. Growing up I was an ambitious kid with a budding entrepreneurial spirit. I had a couple of side businesses while I was still in high school that centered around my interest in snowboarding and cars.

My snowboarding business model was pretty simple: buy snowboards in the summer for pennies on the dollar and sell them for a huge profit a few months later in the winter. The car business was more complex but by the time I graduated from high school I had bought and sold close to 20 cars on my own without any help from my parents.

“Oh, the places you’ll go.” -Dr. Seuss

Upon earning my degree in psychology from UCSD, I took the money I had earned from my business ventures and went on a 13-month around the world journey. The trip was absolutely incredible and I had a great time meeting new people and visiting exotic places.

While up to that point I was living a life centered upon meeting my own wants and needs, my priorities had changed considerably over the 13 months I traveled the world. That said, I knew I had to return home at some point and figure out what I wanted to do with my life. I had little direction, but one thing I knew for certain was that I wanted to serve a purpose greater than myself.

“When you catch a glimpse of your potential, that’s when passion is born” – Zig Ziglar

My love for learning and the personal growth from my journey abroad was the impetus for ultimately choosing to serve the needs of underperforming students. With that in mind, I made the decision to go to graduate school and earn a master’s degree in education.

It was through hard work over many years of study, training, and experience that I built my private practice into what it is today. If there is one comment repeatedly made to me either by my clients or anyone else that has heard me speak about my work, it would have to be that I am intensely passionate about what I do and helping people achieve beyond what they expect of themselves.

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.  – Douglas Adams

However, having passion is not sufficient when there is a responsibility to serve others. I often remember hearing my dad say, “Eran, if you are going to do something, then you better do it exceptionally well.” That message was drilled into me from such a young age that it is a reflection of who I am today. I quite simply don’t know any different.

I feel it is only fair for me to share the beliefs that help define who I am and what I do with those who visit my website to learn more about me and how I might be able to serve them.

Here are some of the core beliefs that I hold:

  • I believe in hard work and the power of accountability
  • I believe that the best way to help a client is to focus on their needs before my own
  • I believe that a service provider must possess nothing short of expert-level competency
  • I believe that individuals respond best to being heard, respected, acknowledged, and perhaps most importantly, empowered
  • I believe that success is a product of small wins and victories
  • I believe it is essential to be honest and authentic with my clients, even if it means sharing observations that are less than flattering
  • I believe that all people can change and better themselves either on their own or with the help of a caring partner

It is my belief system that is the foundation of what I do and how I work with my clients. So whether before me sits a student who struggles with managing deadlines or a busy professional that is overwhelmed with too many demands and not enough time, I feel a tremendous responsibility to provide my clients with the type of support that changes lives. While that might sound like a lofty goal to some, my clients will tell you otherwise.

Click here to get started. I look forward to hearing from you!